The following is an excerpt from an article published in several publications, featuring our Chief Operating Officer in LATAM, Mario Saldivar. The article was originally published in Spanish.
In a world where markets transform in real time, the ability to make agile, accurate, and data-driven decisions has become a strategic necessity. For Mario Saldivar, COO of Latin America at Orion Innovation, artificial intelligence (AI) represents much more than automation: it is a concrete opportunity to build more efficient, resilient, and future-oriented organizations.
In his latest article, Saldivar shares how AI-based predictive analytics is revolutionizing the way Mexican companies address operational, strategic, and cultural challenges. With practical examples from sectors such as retail, finance, logistics, and marketing, the article details how anticipating demand, preventing fraud, and personalizing the customer experience are just some of the advantages this technology offers today.
“AI does not replace human judgment; it complements it. It allows us to make more informed, accurate, and sustainable decisions without losing sight of each organization’s context.”
— Mario Saldivar, COO for Latin America, Orion Innovation
A powerful tool with local insight
Mexico is one of the countries in the region where AI adoption has grown rapidly. According to IDC data cited in the article, 90% of companies in the country have already implemented some form of AI-based solution, with investments that could exceed $98 million over the next two years.
However, Saldivar warns that barriers still exist: a lack of specialized talent, technological fragmentation, and the need to align data, operations, and strategy under a single vision. “Moving from interest to effective implementation remains a challenge for many organizations,” he says.
AI focused on business, not trends
The article emphasizes that the real value of artificial intelligence lies not in its technical sophistication, but in its ability to generate measurable impact on business KPIs, from productivity to customer satisfaction.
To achieve this, it is essential to implement models adapted to the context, select appropriate tools and, above all, foster an organizational culture that embraces change and trusts data as a guide.
“Integrating AI is not a luxury, it is a condition for competing,” concludes Saldivar.
Mario’s perspective was published in several publications. Read the full article on Portal ERP, Securitic, CIO EDIWORLD, Noti Press, Tijuana Informativo, Boletín de la Computación, and Reseller LAT.
Learn more about how artificial intelligence is redefining decision-making in Mexico and what steps you can take to effectively integrate this technology into your organization. Start innovating with AI.
Author
Mario Saldivar
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