Below is an excerpt from an article published in NotiPress and several national media outlets featuring Florencio Lugo, Director of Technology and Innovation at Orion Innovation. The article was originally published in Spanish.
In an increasingly digital retail environment where the shopping experience is constantly evolving, security has become just as important as personalization. Artificial Intelligence (AI) has emerged as a key enabler—not only to better understand customers but also to protect their data, transactions, and trust.
Florencio Lugo, Director of Technology and Innovation at Orion Innovation, explains how the company has integrated AI and machine learning to develop real-time detection and response systems. These capabilities help retail businesses stay operational, secure, and competitive in a constantly shifting marketplace.
“Our strategy is centered on anticipation and prevention. Through technological innovation, we aim to stay ahead of threats and proactively protect our clients—ensuring business continuity and consumer trust.”
– Florencio Lugo, Director of Technology and Innovation, Orion Innovation
Beyond strengthening cybersecurity, AI is enabling retailers to deliver hyper-personalized experiences, optimize inventory with precision, and accurately anticipate customer demand. From predictive analytics to automation of critical processes, this technology is no longer optional—it is essential for thriving in the modern retail ecosystem.
“Integrating AI into retail is not a luxury; it’s a requirement to deliver secure, relevant, and sustainable experiences,” concludes Florencio Lugo.
Florencio’s perspective was featured in multiple publications.
Read the full article at NotiPress, Securitic Latinoamerica, and Esemanal.
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