{"id":29466,"date":"2021-03-15T23:14:00","date_gmt":"2021-03-15T23:14:00","guid":{"rendered":"https:\/\/www.orioninnovation.com\/insights\/case-studies\/azure-power-bi-to-better-understand-readers\/"},"modified":"2026-07-20T09:12:18","modified_gmt":"2026-07-20T09:12:18","slug":"implementacion-azure-power-bi-mejor-comprension-lectores","status":"publish","type":"case_studies","link":"https:\/\/www.orioninnovation.com\/es\/insights\/case-studies\/implementacion-azure-power-bi-mejor-comprension-lectores\/","title":{"rendered":"Microsoft y Orion: Implementaci\u00f3n de Azure y Power BI para Comprender Mejor a los Lectores"},"content":{"rendered":"\n<div class=\"wp-block-group content-wrapper is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading gray-text has-white-color has-text-color has-link-color wp-elements-fd7d24a4d4147cc5162c891abdc8427f\" id=\"h-como-una-de-las-editoriales-mas-grandes-del-mundo-penguin-random-house-opera-en-seis-continentes-con-sede-central-en-nueva-york-la-empresa-buscaba-comprender-mejor-las-preferencias-de-lectura-de-sus-clientes-y-decidio-actualizar-sus-capacidades-de-datos-y-analitica-en-colaboracion-con-microsoft-desplegamos-microsoft-azure-analysis-services-azure-cognitive-search-y-microsoft-power-bi\"><strong>Como una de las editoriales m\u00e1s grandes del mundo, Penguin Random House opera en seis continentes con sede central en Nueva York. La empresa buscaba comprender mejor las preferencias de lectura de sus clientes y decidi\u00f3 actualizar sus capacidades de datos y anal\u00edtica. En colaboraci\u00f3n con Microsoft, desplegamos Microsoft Azure Analysis Services, Azure Cognitive Search y Microsoft Power BI.<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading section-title-medium\" id=\"h-desafio\">Desaf\u00edo<\/h2>\n\n\n\n<div class=\"wp-block-group content-wrapper is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">El modelo de negocio de Penguin Random House podr\u00eda parecer simple: vender libros. Sin embargo, los datos resultaban sorprendentemente complejos, ya que cada libro tiene su propio n\u00famero est\u00e1ndar internacional de libro (ISBN) y ese n\u00famero var\u00eda en cada pa\u00eds, lo que dificulta el seguimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Penguin Random House vende sus libros a trav\u00e9s de 200 sellos editoriales y cuenta con 1,2 millones de t\u00edtulos, incluidos los que publica directamente y aquellos cuyos derechos ha adquirido. La editorial utilizaba anteriormente una combinaci\u00f3n de aplicaciones de negocio heredadas dispares y distintos tipos de informes, por lo que el seguimiento de ventas, inventario y datos de punto de venta consum\u00eda mucho tiempo. Sin embargo, dado el competitivo panorama editorial y el tiempo relativamente largo que puede llevar producir un libro desde la concepci\u00f3n hasta la venta, Penguin Random House necesitaba la capacidad de consultar toda esta informaci\u00f3n en una vista unificada.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading section-title-medium\" id=\"h-solucion\">Soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Penguin Random House cre\u00f3 diversos dashboards a lo largo de 2019 utilizando Microsoft Azure Cognitive Search y Azure Analysis Services. La editorial recibe varios conjuntos de datos sobre sus consumidores y minoristas, adem\u00e1s de las ventas de sus propios libros y de minoristas en todo el mercado. Azure Cognitive Search realiza b\u00fasquedas basadas en texto a trav\u00e9s de Microsoft Power Apps para indexar datos en su base de datos. Mediante una conexi\u00f3n a Power Apps, los datos se visualizan en dashboards de Microsoft Power BI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La editorial ahora analiza enormes conjuntos de datos \u2014casi 3 mil millones de filas de datos utilizando 55 gigabytes de espacio de almacenamiento tabular\u2014 y eval\u00faa datos de ventas por ubicaciones y subsidiarias. Para llevar adelante este proyecto, Penguin Random House colabor\u00f3 con un arquitecto de soluciones cloud (CSA) de Microsoft en la arquitectura de la soluci\u00f3n, y la editorial recibe orientaci\u00f3n t\u00e9cnica y experiencia de forma continua. Orion contribuy\u00f3 en la conexi\u00f3n entre Azure Cognitive Search y Power BI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading section-title-medium\" id=\"h-impact\">Impact<\/h2>\n\n\n\n<div class=\"wp-block-group content-wrapper is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Due to faster, easier reporting capabilities and streamlined development processes, the publisher\u2019s employees now have time for more valuable tasks; analysts can spend more time analyzing data rather than gathering it. \u201cBy using the visualizations in Power BI, we can plow through billions of rows of data to quickly find the handful that are meaningful to our business,\u201d says Edward Dulinski, VP, Technology at Penguin Random House. \u201cWe no longer download static data, format it in Excel, and then email it to our global colleagues. We can share reports with our global divisions in a highly secure way, making them available anytime, anywhere, on any device with near real-time live interactive data.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The publisher ensures that employees can easily access reports by using&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/services\/active-directory\/\">Azure Active Directory<\/a>&nbsp;to manage and help secure identities. David McLaughlin, VP of Technical Architecture at Penguin Random House, adds, \u201cBeing able to rely on our Azure Active Directory service to make this reporting available globally, in relatively little time, is also an incredible value-add to using Azure services.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">James Cush, Director of Business Intelligence at Penguin Random House, adds, \u201cBefore, staff spent several days each month downloading and assembling data to show sales reps. With Power BI, we\u2019ve removed the need to manually pull data and freed our staff to focus on more interesting aspects of their jobs than data wrangling.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, if a department requested a project, the information would remain localized to the application, making it difficult to include in other reports. Now that the IT team is consolidating data, it can develop solutions and create reports much faster and promptly share them with other departments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And people appreciate the capabilities the team provides\u2014for example, 1,000 unique users regularly access various dashboards and reports. \u201cWe combined datasets that traditionally were standalone silos and are now integrated into a single view of our business, so we spend less time on infrastructure and more time on solving business problems,\u201d says Dulinski.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have changed the perception of our IT team throughout the entire organization by implementing this blend of Microsoft technologies,\u201d says Josef Richberg, Senior Data Architect at Penguin Random House. \u201cNow we can produce projects for departments in weeks instead of months. We pride ourselves on being an efficient team of application and solution development.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continues Richberg, \u201cPeople can now see data they need in the blink of an eye, thanks to Azure Analysis Services, and their enthusiasm is incredible. We wanted to empower staff to quickly access data and have the best experience possible, which we achieved\u2014no small feat with a dataset of 3 billion records.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concludes Cush, \u201cWith Azure and Power BI, we can now better see trends coming, and act upon them, which is a competitive advantage.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about&nbsp;<a href=\"https:\/\/www.penguinrandomhouse.com\/\">Penguin Random House<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/twitter.com\/penguinrandom?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Twitter<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/PenguinRandomHouse\/\">Facebook<\/a>, and&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/penguin-group-usa\/\">LinkedIn<\/a>. By using the visualizations in Power BI, we can plow through billions of rows of data to quickly find the handful that are meaningful to our business.&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como una de las editoriales m\u00e1s grandes del mundo, Penguin Random House opera en seis continentes con sede central en Nueva York. La empresa buscaba comprender mejor las preferencias de lectura de sus clientes y decidi\u00f3 actualizar sus capacidades de datos y anal\u00edtica. En colaboraci\u00f3n con Microsoft, desplegamos Microsoft Azure Analysis Services, Azure Cognitive Search &hellip; <a href=\"https:\/\/www.orioninnovation.com\/es\/insights\/case-studies\/implementacion-azure-power-bi-mejor-comprension-lectores\/\">Continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":11790,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-29466","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft y Orion: Implementaci\u00f3n de Azure y Power BI para Comprender Mejor a los Lectores<\/title>\n<meta name=\"description\" content=\"Find out how Microsoft and Orion helped Penguin Random House unify data, analyse reader trends, improve reporting and accelerate decision making.\" \/>\n<meta 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