Apple’s App Store attracted more than 650 million average weekly visitors worldwide in 2022, with users downloading and re-downloading apps billions of times a week.
Yet 77 percent of mobile apps are abandoned within three days of download.
In our three decades of developing digital products, we have found that highly rated and widely used apps all have one thing in common: incredible user experiences. Ninety percent of users report exiting an app due to poor user experiences (UX), according to the 2023 State of Mobile report.
A user-experience-led approach to designing digital products is only possible when the development team is 100 percent aligned with the product owners. Being in lockstep on every aspect of the build and buying into a co-creation strategy is critical to developing delightful digital user experiences.
Co-innovation was the topic of a recent webinar I participated in, along with product design and engineering leaders from Orion Innovation and Rheem, a maker of water heaters and HVACR products. The discussion focused on how working collaboratively can fast-track product innovation. Our talk covered the four phases of development, with specific examples of our partnership in developing Rheem’s award-winning contractor app. Here are the key takeaways.
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