Innovative solutions often have multiple use cases, but finding the applications can sometimes be tricky. Our team helped this major telecom company find new business cases and content applications for their 5G-enabled managed tablet system.
The client is a leading global telecom company with a revenue number exceeding $100B. They partnered with a software company and a leading golf brand to develop a 5G-enabled tablet solution tailored for golfers. This innovative offering delivers curated content and enhanced experiences on the course, featuring streaming music, videos, course information, GPS, and more.
Challenge
Seeing the success of the golf use case, the client faced the challenge of identifying and prioritizing additional opportunities for its managed tablet solution across various industries and user scenarios. It was determined that there was potential to create customized applications and tailored content to meet varying needs in other industries, based on the screening criteria established by the client.
Solution
Orion’s Experience Design (XD) team was contracted to evaluate new segments for the client. Our team spearheaded the initiative by engaging client stakeholders to define criteria for potential use cases. Through workshops and market assessments, the team found considering market size and sub-segments. The research was then used to develop several conceptual designs and mock-ups tailored to specific user needs that were then tested with the potential end users.
Impact
The research findings empowered the client to build a compelling business case, securing investments required to productize variations of the managed tablet solution to address the specific requirements of each targeted segment. The client was able to leverage their initial investment in creating the managed tablet platform into a portfolio of offerings to deliver sustained growth and innovation in diverse market segments.
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Experience Design
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answered.
Product use case discovery is the process of identifying new ways an existing product can solve problems for different users or industries. It helps companies expand the value of a product beyond its original market.
Use case research is important because telecom products can often support multiple industries and customer needs. Research helps teams evaluate market potential, user demand, and product fit before investing in new offerings.
Experience design supports business growth by understanding user needs, testing concepts, and creating product experiences that fit real-world scenarios. It helps companies turn technical capabilities into practical solutions for specific customer segments.
Concept designs and mock-ups are used to visualize potential product ideas before full development. They help teams test user reactions, refine features, and validate whether a product concept is worth further investment.
A company should explore new use cases when an existing product performs well in one market and may have value in others. This is useful when the technology is flexible, reusable, or adaptable to different customer needs.
Market assessment helps organizations understand demand, audience segments, competition, investment needs, and potential revenue opportunities. It supports better decision-making before productizing new solutions or entering additional markets.
User testing improves product decisions by showing whether a concept solves a real problem for its intended audience. It helps teams validate assumptions, identify gaps, and prioritize features based on user feedback.
Telecom companies can reuse existing platforms by adapting core capabilities for new industries, user groups, or service models. This can extend the value of earlier investments and create a broader portfolio of offerings.
