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$250M

ROI within 2 years

100

data dimensions tracked

The client is a major telecom services provider operating a large, complex national network and serving millions of customers. Historically dependent on disparate reporting systems, the organization needed a more integrated, data‑driven approach to managing performance and customer outcomes.

Challenge

Facing shrinking margins and limited insight into the customer journey, the company recognized that its legacy information management approach could no longer support business growth. Teams met monthly to review performance, yet ongoing issues with data timeliness, completeness, and accuracy hindered decision-making. Leaders lacked confidence in the numbers, often questioning whether results reflected the actual customer experience.

Compounding the challenge, reporting was siloed across departments, preventing a holistic understanding of the customer lifecycle. There was no cohesive way to analyze the full Order‑to‑Cash process or identify friction points affecting revenue and satisfaction. The organization needed a comprehensive analytics foundation that would unify data and illuminate the end‑to‑end customer experience.

Solution

Orion designed and delivered a modern on‑premise data warehouse and analytics platform that integrated critical operational and customer data sources. The platform enabled the company to track more than 50 KPIs across 100 data dimensions, supporting robust revenue, profitability, and customer‑centric analysis.

Key components included:

  • Close collaboration with business stakeholders to define KPIs and ensure adoption
  • Development of a unified enterprise data model aligned to business operations
  • Integration of data sources across the full Order‑to‑Cash lifecycle
  • Advanced analytics to support corporate initiatives and performance management

Impact

  • Achieved more than $250M in ROI within the first two years
  • Gained complete visibility into the customer experience and lifecycle
  • Improved accuracy, timeliness, and trust in enterprise reporting
  • Enabled teams to consistently meet business‑case commitments
  • Established a scalable analytics foundation for ongoing transformation

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